Jesse Thorn, on the New Sincerity:
“My position is irony is dead (…) but at the same time, just to return to old-fashioned sincerity, and particularly the kind of sentimentality that that draws in with it…we don’t need it. So that’s why we’ve created the New Sincerity. A perfect example of the New Sincerity is Evel Knievel. There’s no way to take Evel Knievel literally. It’s impossible. The man has a leather jumpsuit and he drives a rocket car. The leather jumpsuit has red, white, and blue stars and stripes on it. It’s absolutely preposterous. On the other hand, there’s no way to appreciate Evel Knievel ironically. He’s too awesome. He has–I don’t know if we’ve mentioned this–a leather jumpsuit with the Stars and Stripes on it and a rocket-powered car. That’s why we appreciate Evel Knievel with the New Sincerity.”
I think I must learn more of this New Sincerity. Their motto is “Be More Awesome.” It seems to be all about performativity, and the internality of experience! How can I not love it?!?