So, despite people who may not like Barthes, I found Mythologies to be very hard to put down. His basic argument is that we create "myths" out of objects that already have a concrete meaning by adding a second layer of meaning to them. For example, we have a mental concept of "rose" which is exemplified by a red rose, but the red rose also symbolizes passion. Because the symbolic concept is woven so tightly into the apparent meaning of the thing, we "naturalize" it. By this, Barthes means that we become unable to think critically about the concept because it seems such a natural part of the thing that we examine, even if it's actually completely historically and culturally dependent.
I want to try to relate this to the ways in which people naturalize things at a cognitive level. I know that I've read studies about this in economics - I think in The Winner's Curse, but my copy of that is at home - where people will become accustomed to a given level of income and see losing income as a loss even if it was unearned and temporary. I also remember reading something about how we can adapt to seeing the world backwards (there were experiments with people wearing weird glasses), but I'd prefer more psychologically rather than physiologically oriented stuff. Can anyone think of studies I should be looking at?
Of course, I have no idea what this has to do with the work that I'm actually doing these days . . . .